Showing posts with label French austerity measures. Show all posts
Showing posts with label French austerity measures. Show all posts

08 September 2011

Coca-Cola vs France

Ladies and gentlemen, it's getting chilly here in France.  Like the weather we're experiencing, indicating that we will soon be in autumn, the relationship between Coca-Cola and France is also becoming rather frigid.

Why?

Well, France needs some money.  Growth has stagnated, like many other European nations.  Public deficits are too high.  The country needs to bring its spending in line to meet European standards for 2013.  This isn't an easy task and is very much a balancing act.  How much government spending do you cut without hurting the fragile economy and discouraging growth?  Where do you increase your revenues, especially when your population might just strike at the whisper of cuts to social services?

Why not tax the companies that are making your people fat?

A French passion...and now a money maker for the government?
Photo:  Coca-Cola France